Video content consumption continues to grow astronomically. This trend provides content creators with countless opportunities to showcase their content. YouTube remains the top option for uploading video content. Since its launch, YouTube has consistently risen and boasts over 2.7 billion active users as of 2023.
YouTube’s popularity is associated with diverse content uploaded daily, high engagement rates, and ease of use. For businesses and creators, sharing content on YouTube is hassle-free, especially with the many innovative tools available. The right tools make it easier to optimize content for SEO, target the right audience, manage your channel, and handle YouTube analytics. YouTube Studio is a top free tool for tracking your channel, creating, distributing, and analyzing content. But it’s just one of many options.
Popular YouTube Tools for Businesses and Creators
TubeBuddy
TubeBuddy is a browser extension that helps optimize YouTube content without installing software. Key features include:
- Competitor analysis
- Keyword research
- SEO optimization
- Chapter editor
- Best Time to Publish feature
- Search rank tracking
- A/B testing
Pricing plans:
- Pro: $3.60/month (ideal for beginners)
- Legend: $23.19/month
- Enterprise: bundled pricing for unlimited tools
VidIQ
VidIQ is a browser extension similar to TubeBuddy with features like:
- Competitor tracking
- Keyword research
- SEO optimization
- YouTube Analytics
- Content insights and suggestions
Pricing plans:
- Free: ideal for new channels
- Pro: $7.5/month (keyword research and analytics)
- Boost: $39/month (increase content exposure)
- 1-on-1 coaching: $99/month (comprehensive guidance)
Streamyard
Streamyard allows live streaming on multiple platforms, including YouTube. Features include solo or multi-person live streams directly from your browser. Pricing:
- Individual: Free, Basic $20/month, Professional $39/month
- Business: Premium $79/month, Growth $239/month, Custom Business plan
Adobe
Adobe helps create YouTube banners, thumbnails, and video edits. Adobe Express offers a free plan for graphics. For video editing, Adobe Premiere Pro is $20/month.
Canva
Canva is a freemium design tool for thumbnails, infographics, and more. Paid plans include:
- Canva Pro: $54.99/year per person
- Canva for Teams: $130/year for first five members
Wondershare Filmora
Filmora offers video editing tools like audio mixing, color correction, special effects, and split screens. Pricing:
- Monthly: $19.99
- Cross-platform: $69.99/year
- Perpetual: $79.99
- Team/Business/Education bundles available
OBS Studio
OBS Studio is a free software for live streaming on YouTube, Twitch, and more. Features include screen sharing, audience engagement, and real-time audio mixing with background noise suppression.
Camtasia
Camtasia helps create tutorial videos, virtual classes, or seminars by turning screen recordings into complete videos with effects and music. Pricing:
- Individual Subscription: $179.88/year
- Perpetual License: $299.99 (one-time)
- Camtasia + Audiate: $329.87/year
Woobox
Woobox allows cross-promotion of YouTube content, such as embedding videos on Facebook. Pricing:
- Free
- Basic pay-as-you-go: $39/month
- Standard: $32/month
- Advanced: $99/month
- Power: $249/month
Keyword Tool
Keyword Tool helps optimize YouTube content for search, providing keyword ideas and content suggestions. Pricing:
- Pro Basic: $69/month
- Pro Plus: $79/month
- Pro-Business: $159/month
Hootsuite
Hootsuite helps manage social media campaigns, schedule content, monitor competitors, and track analytics. Pricing:
- Professional: $99/month
- Team: $249/month
- Enterprise: custom pricing
Conclusion
YouTube is a leading platform for businesses and content creators to build brand awareness, grow a following, and explore monetization. Consistently uploading high-quality, engaging content is key. Leveraging a combination of YouTube tools can help with keyword research, content ideas, channel analytics, and editing, making it easier to attract more views and subscribers.